This is one the early digitalized billboard in the city of Calabar if not the very first one. Many times the mobile ones were erected to be later dismantled. Now several others are springing up. (You will know about them later, I promise.)
What normally catch my attention is the sheer beauty of the stand on which its built. From the back side, so sparkling with the contrast of the steel and the gold coated sheet wrap around used. So warm.
It look to me like Roman numeric xi